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This venue is now closed

Product

364 Richmond St. West, Toronto, ON
416 351 1100

Product Info

Product nightclub's ultra-chic interior design is an “art collector’s residence-meets-nightlife” concept, says designer Kenny Baird, “drawing influences from a modern New York penthouse apartment ala Studio 54 with a mix of colourful paintings, collage works, murals and sculpture that pay homage to New York pop artists James Rosenquist and Andy Warhol and Britain’s Allen Jones (best ...

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Venue Type
Nightclub
Crowd
Mature
Area
Toronto, Entertainment District, Queen West
Minimum Age
19+
Music
Top 40, Hip Hop, R&B
Layout
Capacity: 200 to 1200 reception

Product Events

There is currently no events posted for Product.

Product Reviews

Very Nice

Where do i start with this venue?

First of all, the venue is absolutely beautiful. I don't think i could have expected more from yet another great ink venue. The staff is very nice, there are a couple of security guards that can be a little rude or mean though.

I had my birthday there almost two months ago and had a good time. It is a great change from this is london. The tables are larger and more accommodating than before. Our table was raised to the side of the dance floor and the fact that it was open to it made us feel like we where in the party. Two of my friends got kicked out because security thought they where drunk. We stayed at the party and i can honestly say, the crowd was really fun. Everyone was dancing and having a great time.

I would recommend this venue to people just because of the feel of it. Its not crazy packed and thats one of the things that make it enjoyable.

I am rating this venue a 4 out of 5 because of security. But other than that this has been my new favorite place to party.

Bullshit

This club honestly was shit. There are people smoking blunts throughout the entire club infront of security. While i was in the restroom there was a girl that went out on the porch, which i did not see was the emergency exit. So i went out and lit up a smoke thinking i was allowed cause she was out there. Next thing i know a security guard is pulling me out and telling me i can't go back in. My friends and i paid way too much money for a booth, and for me to get kicked out for something so silly, when you have other people smoking weed in the club is rediculous. I do not recommend this place to anyone. They moved our booth to the middle of the floor which is where we didnt want to be also. Such poor service.

Love the music!

First time at this club and have to say this is a place where everyone should come to. Great music, nice dance floor layout and organized bottle and booth service! I also like the two floor club lay out barcode and product. Will for sure come back again!

Former "this is London"

Was surprised to find this is the former this is london space from bk in the day. Not sure if the second level was closed or just hidden, but we never saw one, other than where the women's washrooms are. The dj was great, fun night! Coat check price increase was a joke-$5, what happened to the $3 days. They make u wait in line when there's practically no one inside, and it was pretty freakin' cold out!

Very Nice Place

I went there this past saturday and had a great time, along with the 15 others that came with me. I reserved a booth and got as asked for, only thing is that it doesn't hold 15 people like they said, only about 8 can sit at a time. The place is nice, everyone looks sharp so make sure you dress classy if you don't want to stick out like a sore thumb. The service was amazing, we were getting refills on chase constantly and floor cleaning of any messes made in the time being. They were also great at the door, though they thought one of my guests was too intoxicated (even though she wasn't) they only made her walk around for about 20 minutes then she was allowed in. The second floor was blocked off for i don't know what reason, but i'd definitely go back there if toronto wasn't such a far distance for me to travel.

GLOW

This place always has amazing giveaways. We went on a night they gave away tons of free swag! We got light up batons, glow sticks, all kinds of cool stuff. They're really generous with their customers. The bottles are cheap too. $150 a pop.

girls night out

We went here for a bachelorette party and we had the time of our lives. The staff was super friendly and all the ladies didn't have to pay for cover! We had a blast. It's "our place" now. We come here once a month for our ladies nights!

False Advertising

I was really pissed off when they had an all white only event on aug 31, that offered free cover to those dressed in all white before 12am on a guest list. i was all dressed in white, expecting a free cover at 11:30pm, but was told i had to pay $20!! i got ripped off and was furious with their dishonest and misleading false advertising business practice. a typical bait and switch scheme for a shady club. i am never going back there ever again!!! stay away from those crooks!!!

go fck yourself

Trust me when i say this, the club is nice but tacky. I have been there 3 times already.
Never was there for this is london.

The main dancefloor has some good ideas:
The bottle service and couches are right in the dancefloor , although sealed off so those lucky that are within there can party right in the middle of the dancefloor. Like literally.
The dancefloor is big enough and spacious.
The vip area is nice and secluded. Good for "private" parties. b-days or corp. Events.

Big minuses, it is a big tacky. The music is poor taste. They have , instead of dancers , creepy looking real size dolls - like 6 of them , on top of pillars. Tacky and creepy.
The security plp are a bit agressive.
The club atmosphere overall is douchey, the guys are douchey dogs. The girls gold-digger-wannabes looking to use. The crowd is young and mature, a mix -- so you get the effect of dogs vs gold-diggers.
This club is very tacky, very vegas. While there are very good things about it, there are also a lot of very poor taste pointers. The music, the dolls, the flaunting , the dissentful attitude of its patrons towards each other. it says its mature but seriously it is like high school, but tacky high school runned by italians. There is too much emphasis on superficiality and douchey-attitude.
It creates a mini-culture of a hair salon, where conversations are almost vapid, there is no sense of relaxation but rather of checking your neighbor out to see if you can dissentfully act towards them. That's not clubbing, clubbing should be fun, should be a bit more carefree, even if dressed up. This is where middle class and lower middle class play out their dreams in conjuction with their friends. Where they still have not learned that quality is better than quantity. Even when it comes to non material things, this is the typical club for people that never ventured to see other perspectives of clubbing, those that often hold on to old-traditional values but yet want to see or experience what an edgy night of clubbing is. While certain traditional values are wonderful!, especially in real life; sometimes it is best for them to be left out of communal spaces that are apparently open to everyone by way of pricing .

I have been at this club 3 times. It is not bad, but it certainly is far from a good night out. Even if considering to pick up women or have a general good time.

Very Nice

Where do i start with this venue?

First of all, the venue is absolutely beautiful. I don't think i could have expected more from yet another great ink venue. The staff is very nice, there are a couple of security guards that can be a little rude or mean though.

I had my birthday there almost two months ago and had a good time. It is a great change from this is london. The tables are larger and more accommodating than before. Our table was raised to the side of the dance floor and the fact that it was open to it made us feel like we where in the party. Two of my friends got kicked out because security thought they where drunk. We stayed at the party and i can honestly say, the crowd was really fun. Everyone was dancing and having a great time.

I would recommend this venue to people just because of the feel of it. Its not crazy packed and thats one of the things that make it enjoyable.

I am rating this venue a 4 out of 5 because of security. But other than that this has been my new favorite place to party.

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